Marketing Manager - Events - Maternity Cover

Department: Commercial

Employment Type: Fixed Term - Full Time

Location: London

Reporting To: Head of Event Marketing

Description

Why LBR?

An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.

Law Business Research has been selected as a finalist for the 2024 Inspiring Workplaces Awards. We’re proud of our inclusive and inspiring culture here at LBR and we remain committed to creating a positive workplace for all our employees

We also take our place in this world of ours very seriously and engage in a wide variety of charitable and community based initiatives. We work extensively with Swawou School in Sierra Leone, which we established to provide education for 120 girls, and on an ongoing basis we underwrite the school’s costs.

‘We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.’

We are looking for an experienced event marketing manager to join our team for a fixed term maternity cover. This role is responsible for managing the marketing strategy and execution for our portfolio of APAC events. You will be managing a team of marketing assistants and executives whose main objectives are to deliver quality audiences, sales leads, sales collateral, and direct revenue for a portfolio of events and masterclasses.

Key Responsibilities

· Line management a team of 2 marketeers, 1 based in the UK office and 1 based in our Hong Kong office. Ensuring the development of the individuals in your team’s skill sets, career development and addressing any training needs.

· Ensure delivery of high-quality audiences for your portfolio of events and masterclasses.

· Strategize and ensure delivery of multi-channel marketing campaigns and activities aligned with event objectives.

· Ensure level of quality control is maintained in all marketing activities, this includes adherence to brand guidelines.

· Work with existing software and tools to enhance campaign quality and lead generation.

· Monitor and evaluate marketing activities and campaigns, providing strategic recommendations for improvement and development opportunities.

· Effective collaboration with key stakeholders in the events division and wider business.

Skills Knowledge and Expertise

· 4+ years working in an event marketing role (ideally B2B).

· Previous management experience.

· Email marketing experience (ideally using Pardot and Salesforce)

· Strong interpersonal and stakeholder management skills.

· Excellent written and verbal communication skills.

· Excellent time management skills.

· Excellent attention to detail.

· Ability to share and generate innovate ideas, contributing to and leading meetings in a constructive and proactive manner.

· Ability to work autonomously and make decisions effectively.

· Manage and motivate team members, leading effectively by example.

· Able to negotiate and persuade to achieve desired outcome.

Benefits

Our people are our most valuable asset, as such, in addition to a quarterly bonus, we offer a wide range of benefits to help ensure that all are supported:

Start of employment:

Eye Care
Employee Assistance Programme
A day off for your birthday

After 3 months employment:

Pension (4% employer contribution and 4% employee contribution)
Cycle to Work scheme
Season ticket loan
£350 annual wellbeing allowance to contribute to gym membership & fitness classes

After 4 months and 1 year's service:

Life assurance after 4 months
Private healthcare after 1 years’ service

Additional Perks:

Company socials e.g., Christmas and Summer parties
Access to Employee Affinity Networks
Mentoring scheme
Volunteering Day
Mortgage Advice

We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability. We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.

Key Responsibilities

Skills Knowledge and Expertise

Benefits

About Law Business Research